Samyang foods announced on the 28th that it will launch 'FEEL THE KICK' global campaign with ENHYPEN.

Marking their second collaboration following last year. This time, they highlight a 'vampire concept' emphasizing storytelling that combines an intense spicy (Kick) with the group’s artistic lore

The campaign is focused on linking the artists IP with the brand’s identity to boost fan engagement and expand content consumption into a broader brand experience.

Next month, the company plans to gradually release ads, behind the scenes videos, and meme based short form content through social media, with the aim of encouraging participation from Gen Z users.

The campaign will be launched together across Asian markets including Korea, Japan, Thailand, and Malaysia as well as in North America.

A 'MEP × ENHYPEN' limited edition product and exclusive merchandise will also be released together.

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