Translation by AsiaEnhypen

The group ENHYPEN connected their signature “vampire” concept with blood donation, a form of social contribution, spreading warmth through sharing and leaving behind meaningful results.

ENHYPEN carried out a blood donation campaign in collaboration with the Korean Red Cross for ten days from the 16th to the 25th. Inspired by the “vampire” theme, which is a core concept of their 7th mini album THE SIN : VANISH, the campaign was successfully concluded after attracting approximately 10,000 participants across Korea and Japan.

According to the Korean Red Cross on the 27th, a total of 7,730 ENGENE participated both online and offline in the campaign conducted in Korea. A total of 3,419 people visited offline donation sites, including three blood donation centers (Sinchon Center, Gangnam Station Center, and Seongsu Center) and blood donation buses. Donors who completed whole blood or platelet donations received “Blood Bite” chocolates reflecting the album’s vampire concept, along with photo cards featuring the members.

In addition to designated locations, an online event was held in which participants who completed blood donations at blood donation centers or buses nationwide during the campaign period could enter a raffle to receive a set of unreleased photo cards. A total of 4,311 people participated in this online event, meaning more than four times the number of applicants competed for the 1,000 available prizes.

Most notably, the campaign was praised for helping to expand the culture of blood donation. Prior to the campaign, only 54 people had donated blood for the first time during the same period (January 2 to 11). During the campaign, however, the number of first-time donors surged to 1,031, more than 19 times higher. The number of young donors from the so-called “10 to 20 generation” also increased significantly, rising to 2,280 from 519 during the same period, an approximately 4.4-fold increase.

ENHYPEN also partnered with the Japanese Red Cross to further extend their positive influence. During the same period, the campaign was held at three blood donation centers in Kanagawa Prefecture, Japan (Yokohama SKY, Yokohama Leaf, and Kawasaki LeFront Blood Donation Room), where a total of 2,109 people participated. In particular, the overwhelming number of applicants exceeded expectations, leading to early closure of reservations on the 20th, demonstrating the explosive local interest.

Meanwhile, ENHYPEN will continue the momentum of their 7th mini album promotions with a fan event titled VAMPIRE IS COMING. The event is a screening of chapter videos from THE SIN : VANISH and will be held on the 30th and 31st, and on the 14th of next month, in Seoul, Hong Kong, and Tokyo, respectively. At these events, the members plan to engage in deep conversations with fans and further strengthen their close bond.