The company that sells the oral care brand Listerine, announced on the 26th that it has selected global K-pop group ENHYPEN as its APAC ambassador and will launch a new integrated campaign titled “TO DO LIST, TO DO LISTERINE!”

This campaign focuses on encouraging people to naturally incorporate a complete oral care routine—covering areas that brushing alone cannot fully reach into their daily habits, much like checking off items on a daily “To Do List.”

In Korea, the TV and digital advertisement “TO DO LIST, TO DO LISTERINE!” featuring ENHYPEN will premiere on March 1. A simultaneous multi-channel rollout across TV and digital platforms will follow, along with promotional activities, special merchandise giveaway events, outdoor advertisements in major areas of Seoul in April, and a pop-up store at Olive Young Hongdae Town, offering consumer experience–focused programs in sequence.

ENHYPEN, which has the second-largest number of community subscribers among artists on the global superfans platform Weverse, has demonstrated strong fan engagement. The group further solidified its status as a global boy group by winning “FANS’ CHOICE OF THE YEAR” (Daesang) at the 2025 MAMA Awards. In addition, ENHYPEN’s song “SHOUT OUT” (from the mini album MANIFESTO : DAY 1) was selected as the official cheering song for Korea’s national team at an international sporting event, energizing athletes worldwide. Member Sunghoon also recently participated in the event’s torch relay, continuing the group’s broad global activities.

A Listerine brand representative stated, “ENHYPEN’s image, showcasing both powerful stage energy and a healthy everyday lifestyle, aligns perfectly with Listerine’s message of a ‘daily oral care routine.’ Through diverse content, we aim to more effectively communicate the importance of oral care beyond brushing alone across Korea and the wider APAC region.”

The newly released advertisement depicts ENHYPEN members completing items from their daily “To Do List,” such as exercise, styling, and meal management. After checking off the final task, oral care,

the members finish their daily routine using Listerine, delivering the message: “TO DO LIST LISTERINE — Clean even inside your mouth every day!” The campaign naturally promotes incorporating Listerine into everyday oral hygiene routines.

Filming took place at a studio in Korea, where the members’ bright and natural acting stood out, and the shoot reportedly proceeded smoothly in an energetic atmosphere.

Listerine plans to continue promoting mouthwash use to care for areas difficult to reach through brushing alone and aims to establish a balanced “brushing + mouthwash” oral care routine among the MZ generation. Across APAC markets, the brand will expand consumer participation through localized retail and digital campaigns, content collaborations, and user-generated content (UGC) challenges.

Translation by machine.