260116 Notes on K-pop Interview: HYBE / BELIFT LAB on Enhypen’s ‘THE SIN: VANISH’ & ‘VampireNow News’
Post navigation
260113 THE SIN : VANISH Signed Postcard Preview
260118 phoneafangirl Twitter Update with ENHYPEN
2 Comments
Leave a Reply
You must be logged in to post a comment.
The highlight QnA from this interview if you don’t have time to read it all:
>**Who thought up the idea of VAMPIRE NOW news network? Why cast it as a news story particularly?**
>**[BELIFT LAB]** Because this album revolves around a narrative, we needed a way for the story to feel like a living, ongoing event rather than just a static concept. After a lot of consideration, we came up with the idea of a fictional news outlet, ‘VAMPIRE NOW,’ that could plausibly exist in a modern-day vampire society. We wanted fans to feel as though the story were unfolding right now in real life as they read articles, check breaking news, and follow updates. To achieve this, we designed the website and social media to look and feel like actual news media.
>The platform was also structured to reveal events over time rather than presenting a complete, finished page from the start. Early on, it featured everyday issues from the vampire society, unrelated to the album, so that fans could get accustomed to the outlet’s “tone and format.” Then, at key moments, album-related “breaking news” was introduced, gradually converging with the storyline of the album. This approach allowed fans to piece together clues and share interpretations rather than receiving all the answers at once. As a result, ‘VAMPIRE NOW’ functioned not just as a promotional tool, but as a storytelling platform that both records and conveys the album’s story while giving fans an immersive, participatory experience.
This was a really interesting read, nice to get more insight into what the teams thoughts and goals were. Exciting to see that they saw the #vampirenowtwt on twitter!
One of the notable points for me was that they are still aiming at following the vampire fantasy / idol life dual world album narrative that they started from debut, just a bit differently and with more maturity and focus on love/desire as the natural progressing of becoming an adult.
You are propelled by the love of fans so it’s a core of your life, but you also have to keep that “love” to sustain your career or reach your goals (at best and not be turned on at worst). Belift team might lean into the more romantic appeal aspect since that’s what is universally understandable, but that idol life parallel element they have been exploring since debut is still at the core.