What this account is even about ? And how it is related to the upcoming album?

The upcoming album concept is based on them being fugitives/on the run. This website is part of promos to create this illusion that we’re witnessing those news and events as if it was happening in real time in our universe. That’s why there was no content release calendar, we’re jusy seeing as things unroll without knowing the exact schedule.

If you check the actual website vampirenow.lt listed on thus Instagram, its made as an actual news website and has lots of articles and fun stuff to look out for clues etc.